SEO Challenges that a Changing Domain can cause in 2023
Website domains are tricky to decide, especially when you are new to the online business. People often pick a domain without any consultation and regret that later; therefore, they want to change it.
Sometimes they pick a domain for a specific business, but after some time, they decide to change the business and obviously, they have to change the domain name as well. Another reason to change the domain is that they want to move to a bigger and better domain.
Hence, many reasons could lead a person to change the domain name. However, changing the name of your domain will affect your brand and your site, and you will also face various challenges because of it. For starters, it is crucial to pick a domain that can cover various things and is not specific to a single product.
10 SEO Challenges When Changing Your Website Domain:
Since we all know SEO can greatly impact a website, it can bring a huge amount of organic traffic to your site. SEO is a must-have for all online business entrepreneurs.
Relationship Between Domain and SEO:
Before we move further, you need to understand the relationship between domain and SEO, and why changing a domain cause SEO challenges? Since SEO is the optimization of your site and after SEO, your site will be referred to various people through google searches, and most of these people will know about your page or brand through your domain.
Hence, the domain is the base of SEO. Therefore, the change in the domain will affect the base, and if the base is affected, it will surely cause problems for SEO. Whenever you decide to optimize your site, these are things you should discuss with the professional.
There are many SEO services in Islamabad, you can take their expert opinion before changing your domain, and they will tell you how your SEO will face the least challenges. Conclusively, when you change the domain without proper care, then with SEO, you might face several challenges that we will notify you about before you make any hefty decision.
- SEO Ranking Loss.
- Probability of Losing Organic Traffic.
- Immediate Loss of Traffic.
- Visibility Threats.
- Plagiarism Issue.
- Email Click Will be Useless.
- Time Consuming.
- Slow Google Crawling.
- Makes Your Web Site Slow.
- Loss of Brand Awareness.
SEO Ranking Loss:
Even the simple URL modifications, such as altering the domain, adding or removing punctuation, or adjusting capitalization in your directory, can significantly impact your SEO. When switching to a new domain, you must first learn about its history. If your history includes fines or spam, you will see a significant decline in visitors.
Furthermore, you risk plagiarism and bad redirection. Changing a URL, for whatever reason, will almost always result in the deduction of traffic even though the changes are done correctly. However, If mistakes are made, the loss will be severe and difficult to recover from. When you alter a URL, your organic search performance will also suffer, which might not be good for your business.
Probability of Losing Organic Traffic:
It may take some time for new website owners to fully comprehend the implications of changing a domain name. For example, if you will switch to a new domain name after selling your old one, you will lose all of the links you have built up with the old domain. As a result, your organic traffic may decrease and your domain authority begins to disappear.
Immediate Loss of Traffic:
If adequate redirects are not implemented during the transfer of your site, the traffic will be lost nearly immediately. When you lose your live page front, your visitors will only see the error 404 page, which will not leave a good impression.
It is also crucial to transfer your website's search engine rankings to the new domain as soon as possible because Google's search engine metrics will treat your new domain as having no visibility. The lack of visibility will negatively affect your business, and you might lose some of your very loyal customers.
Another concern is content duplication, especially if your site is already experiencing canonicalization troubles, which may begin at the domain level. This will worsen plagiarism, and you will need to use a canonical URL extension to eliminate duplicate content problems.
Email Marketing Will be Useless:
Your Email clicks will go to the old domain, and the marketing you have done through email will be useless. Hence, making a URL change hurts your ranking and can also damage your email marketing operations. Subscribers may be directed to a dead URL if they click on a link in an email.
Broken links may swamp your subscribers' inboxes if you do not use suitable redirects, lowering your email clicks and subscriber base. This also raises the possibility of your email reputation being harmed and your future efforts being blocked by spam filters.
There is a reason why older domains have more useful inbound connections than fresher ones. Older websites have more link equity since the odds of receiving links from other reputable websites are higher. On the other hand, redirects are the reason for slower page load times and don't transfer any SEO value to the target pages.
Any link to a target URL that will not be properly redirected is flagged as a lost link. Google can take some time to rediscover all those URLs after most URL changes, especially if they are not at the root level. Google indexes a website in part depending on the links heading to and from it, and changing URLs may cause referring links to redirect visitors to error pages. Your referring traffic and domain authority will suffer due to these broken links.
Slow Google Crawling:
The most prominent change you will see when switching website hosts is a slowdown in crawling. This ensures that Google does not cause any issues by indexing the site too often. Crawling will start again after Google becomes sure that there are no problems. This will happen regardless the hosting change you will make. Whether you are migrating to a new or different hosting provider, Google will be careful about how much it crawls your site.
Makes Your Website Slow:
Moving website hosting to a new location might impact how quickly users can access the site. If most visitors live away from the website's hosting area, the user experience will be slower. As a result, it could affect your site's page experience ranking factors and speed.
Moreover, the delay in loading will make you lose many potential customers and it will also affect the image of your brand and website. Therefore, you need to make sure, the new website should be designed by some professional who can take care of these things beforehand. Many software firms do Website development in Islamabad: hence, you can hire the best one to get your job done in no time.
Loss of Brand Awareness:
Another risk of changing your domain is losing brand awareness. Users that visit your site frequently will not be aware of your new domain if the migration is not correctly implemented. You will probably lose some customers. To avoid this, set up a redirect from the old to the new domain for at least 90-120 days; however, it is not a bad idea to preserve your old domain for a longer period.
If you have worked hard to obtain credible backlinks to your site, changing your domain will diminish the value of your efforts and hurt your SEO. It may be difficult to track down all of your connections to update backlinks to your site and inform them that your domain has changed.
Although a redirect from your old domain to your new one should be in place, the backlinks that hit redirects have considerably less credibility and trust for your site.
You can take a few precautions before changing the domain to face as few SEO challenges as you can in the process. You can either move one section at a time or move it all at once. Both strategies will result in a decrease in traffic to your site. As a result, if this change is required for your company's website, we propose updating your domain in one fell swoop.
It's vital to remember the steps involved in changing your domain, whether you are doing it yourself or with the help of a digital marketing expert. The following are the actions you must take to ensure that the transition goes as smoothly as possible:
- You need to set up redirects to your new domain.
- The content's links must be updated and re-linked to the new domain.
- Backlinks must be informed and modified.
- Update Google's search engine.
- Google Analytics should be updated.
- Maintain 301 redirects for 90-120 days. This allows existing users to find you and familiarise themselves with your new URL.
- Make a custom 404 page for your old domain that directs users to your new URL.
- Change your company's email addresses and signatures to reflect the new URL, and send an email to your customers and clients alerting them of your new domain.
- Create a banner on your site before making the domain change to inform your users of the approaching change.
Do You Think The Risk is Worthy?
Changing a domain is very risky, especially when you have a specific reputation in the online market. It can negatively affect the hard work you have been doing for months to get a specific rank on your site. It can make you lose traffic and even make your brand invisible among other competitors. Hence, the decision is yours, whether it is worth taking all the risks?